Insights
The two-part process to optimizing your airline’s direct channel
Every airline wants a clear and stress-free experience for their travelers, but making that happen can be tortuous. There’s a better way. In this...
Learning
How to make change and refund billing disputes a thing of the past
When travel plans change for passengers, airlines take pride in helping those travelers find new routes to get to their destination, provide a...
News
Embracing 2021 with excitement and opportunity
To my industry colleagues,We all know the excitement that comes with that feeling of starting something new—a new job, a new chapter, a new year. As...
News
A look back and a look forward: An end of year message from Rolf Purzer
Dear industry colleagues, I am constantly reminded that the air travel industry is made of passionate, resilient people who continue to prove that...
Insights
Breaking down the building blocks of standards
How do 400+ airlines, 10+ GDSs, and hundreds of websites and sales channels produce consistent answers to flight shopping searches? Through ATPCO...
Products
ATPCO creates structure for airline COVID-19 travel advisory measures
Airline COVID-19 health and safety information is getting more organized and streamlined thanks to ATPCO’s new product, Structured UPAs. This...
Insights
Two principles of pricing management to help you do more with less
Learning from the past can help us answer today’s challenges—and adapt so we’re ready for more. But moving ahead isn’t easy when resources are slim,...
Customer Spotlight
How Serko uses Routehappy Rich Content to pivot for new market trends
Innovation can help mitigate the risk and anxiety that travelers associate with flying during the pandemic. After we explored this idea in our...
Insights
Why we need interoperable airline distribution in this fractured world
The industry needs practical ways to move forward to stimulate recovery. Airlines need efficient distribution because they’re strapped for financial...
Innovation
The rising value of APIs in a troubled travel industry
While APIs (application programming interfaces) are not new, they are a critical component of any organization’s digital presence. Now that our...