Industry insights
Using existing standards to scale NDC faster than ever
Here’s the flight path, one ATPCO proprietary standard at a time Four years ago, I wrote an opinion piece on NDC—that it’s a messaging standard for...
Industry insights
How branded fares deliver benefits to travelers and airlines alike
Shopping for flights looks much different today than it did just a few years ago. The customer travel experience is no longer defined by advance...
Industry insights
Show, don’t tell: How airlines can meet flight shoppers’ needs
The monumental shift to true airline retailing is happening right now. Airlines have made significant investments to differentiate their products in...
Learning
Five reasons why you can’t miss Elevate 2022
What do airline data, oysters, and modern retailing have in common? You can only find out at Elevate 2022! At ATPCO’s annual airline industry...
Distribution
What it’ll take to evolve distribution methods as an industry
Distribution methods are changing, but the fundamental content that makes up the offer is still needed. So how does an entire industry most...
Industry insights
Changing the game for dynamic offers, one innovation at a time
  Dear industry colleagues,We’re always looking forward to tomorrow, and while the industry is still in a state of recovery, the pace of innovation...
Retailing
Routehappy and eSky: Creating an exceptional customer experience 
  What happens when eSky provides flight shoppers with need-to-know information in an aesthetically pleasing way? Their customers get a top-tier...
Retailing
Visually speaking: How to meet a flight shopper’s needs in 2022
  The results have landed from our annual survey! With a focus on visuals and sustainability in this year’s survey, our questions for flight...
Learning
At ATPCO, Pride celebration starts with education
  From parades and picnics to marches and workshops, the LGBTQIA+ community and its allies in various countries celebrate Pride month each year in...
Products
Automated changes and refunds: Foundational for airline retailing
  If asked to reflect on airline offer innovation in 2022, you might describe shiny new capabilities such as dynamic pricing, targeted ancillaries,...