Ellen Lee

Ellen brings more than 20 years of experience in airlines and hospitality to ATPCO. Ellen started her career at American Airlines and Delta Air Lines in pricing and revenue management. At Orbitz, she helped to found the company’s business plan and eventually served there as Vice President, New Ventures & Business Development. Ellen co-founded G2 SwitchWorks in 2004 with ATPCO CEO Alex Zoghlin, building a low-cost, feature-rich online travel distribution platform. Since then, Ellen held senior leadership roles at ADARA, Hyatt, and Alterra Mountain Company. She holds an MBA in Marketing and International Business from the University of Chicago’s Booth School of Business and BS degrees in Economics and Finance from Marquette University.

Industry insights
Show, don’t tell: How airlines can meet flight shoppers’ needs
The monumental shift to true airline retailing is happening right now. Airlines have made significant investments to differentiate their products in...