Sophie Carkeek

Sophie works with airline clients to create accurate, relevant and inspiring merchandising content that captures the uniqueness of each airline’s brand. She focuses on delivering quality digital messaging and visuals that enhance the flight shopping experience by providing customers with highly targeted information about the exact product that they’re buying. Sophie is an experienced writer with an adventurous spirit. Born and raised in the UK, she has lived and worked in various countries, speaks several languages, and now calls New Jersey home.

The two-part process to optimizing your airline’s direct channel
Every airline wants a clear and stress-free experience for their travelers, but making that happen can be tortuous. There’s a better way. In this...
Retailing for recovery: Messaging dos and don'ts
As an industry and as individuals, we’re coming to terms with the changed priorities and new conditions that we’ll face for months or even...