As you know, the state of the airline and travel industry has drastically changed over the past few months. We're all navigating this seemingly unreal world and making important business decisions on things we never thought we'd have to, which brings me to updating you on Elevate, ATPCO's annual global conference.
As we considered options on how to proceed with Elevate, we needed to make sure we acted in the best interests of our most important stakeholders: our attendees, speakers, and industry partners. This is why we decided it was best to meet you at the InterContinental Hotel in Miami a year later than we planned, from 4 to 7 October 2021.
Collaboration is our specialty. And you’re our priority.
If you’ve attended in the past few years, you’ve witnessed how Elevate has grown into a flagship airline industry event— we've seen an overall 84% increase in attendance and a 350% increase in attendance at the executive and director levels. It was clear to us that it wouldn’t be Elevate if we couldn’t all be together to witness the unique insights and diverse speakers that are relevant to the state of global and regional markets.
Right now, we recognize that each region, each airline, and each channel is facing their own unique challenges and opportunities. Over the course of this year and beyond, our priority will remain supporting your core business purposes, including operational reliability and efficiency. We are in this together. And we will recover together.
Looking ahead to Elevate 2021
Elevate is about meaningful conversations that drive serious change and innovation in our industry. It brings airlines, sales channels, and other organizations from around the globe to discuss revenue management, retailing, distribution, and disruption together in one room.
As we listen and work together to overcome your concerns throughout this next year and beyond, we will be developing an updated, relevant program. Together we will investigate and implement paths to recovery.
On behalf of the entire ATPCO family, I hope you and your loved ones are staying safe and healthy. Until we can all meet again at Elevate 2021, don’t be a stranger. Our experts are ready to support you.