Industry insights
Using existing standards to scale NDC faster than ever
Here’s the flight path, one ATPCO proprietary standard at a time Four years ago, I wrote an opinion piece on NDC—that it’s a messaging standard for...
Industry insights
How branded fares deliver benefits to travelers and airlines alike
Shopping for flights looks much different today than it did just a few years ago. The customer travel experience is no longer defined by advance...
Industry insights
Show, don’t tell: How airlines can meet flight shoppers’ needs
The monumental shift to true airline retailing is happening right now. Airlines have made significant investments to differentiate their products in...
Industry insights
Changing the game for dynamic offers, one innovation at a time
  Dear industry colleagues,We’re always looking forward to tomorrow, and while the industry is still in a state of recovery, the pace of innovation...
Industry insights
We’re grateful for this airline industry
It’s been a rough year, but working with you has made it so much better than it might have been. We’re grateful for the opportunities to work with...
Industry insights
The foundation of flight shopping in 2021 & beyond
Industry colleagues,  As the year comes to a close, I wanted to reflect on the work we’ve done, the strides our industry has taken toward recovery,...
Industry insights
Innovative and Agile. Can industry standards be both?
If we learned anything during the last 12 months, it’s that the airline industry must be able to adapt quickly. But the underlying data structures...
Industry insights
Top 7 tips for communicating to air travelers in 2021...and beyond
The results are in! Customer sentiment and purchase drivers have never been more uncertain than they are right now. During ATPCO’s recent The New...
Industry insights
3 ways airlines can leverage being an ATPCO Community Participant
The year 2020 has clearly shown us a few positives, including how powerful the intersection of data, technology, and community can be. From...
Industry insights
The two-part process to optimizing your airline’s direct channel
Every airline wants a clear and stress-free experience for their travelers, but making that happen can be tortuous. There’s a better way. In this...