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Alex Snape

Alex Snape

As a senior content strategist, Alex works with airline clients to create accurate, relevant, and inspiring merchandising content that captures the uniqueness of each airline’s brand.

He focuses on delivering quality digital messaging and visuals that enhance the flight shopping experience by providing customers with highly targeted information about the exact product that they’re buying. Alex is an experienced writer and aviation enthusiast.

Born and raised in New Jersey, he has traveled to various countries around the world, speaks French, and now calls London home.

Articles written by Alex Snape

Targeting UPAs by Branded Fares unlocks even more value

Seeing is believing: Visualize Branded Fares with Premium UPAs

Targeting UPAs by Branded Fares unlocks even more value for airlines working toward modern airline retailing.

Learn how to deliver the flight shopping experience your customers expect

Learn how to deliver the flight shopping experience your customers expect

Start meeting flight shoppers’ needs through merchandising and visual strategies. Read ATPCO’s flight shopping survey results.

Visually speaking: How to meet a flight shopper’s needs in 2022

Visually speaking: How to meet a flight shopper’s needs in 2022

We surveyed 350 people from around the globe who had flown at least once per year prior to the pandemic, as well as made at least one flight booking on an online travel booking site. Here’s what we learned.

Last Name
Snape
First Name
Alex