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David Smith

David Smith

Product Director, Airline Offer Distribution

As Product Director, Airline Offer Distribution, David has 28 years of experience working in the airline industry in the travel distribution ecosystem.

Within 10 years at a major European airline, and 18 years at ATPCO, he has experience in finance, business process re-engineering, program management, commercial negotiation, data distribution, and standards creation and management.

He is also a board member of the US-based Society for Standards Professionals.

Articles written by David Smith

How airline standards help bring sustainability to travelers and airlines

How airline standards help bring sustainability to travelers and airlines

Today’s flight shoppers want sustainable options from airlines. Learn how standards help bring sustainability to both travelers and airlines.

A good reason to celebrate World Standards Day

A good reason to celebrate World Standards Day

ATPCO continues to provide standards to allow commercial companies in our industry to do what they do best: innovate and compete.

Using existing standards to scale NDC faster than ever

Using existing standards to scale NDC faster than ever

The airline industry standard is in place, and adoption of NDC across airlines is still formative and ATPCO proprietary standards support it.

What it’ll take to evolve distribution methods as an industry

Distribution methods are changing, but the fundamental content that makes up the offer is still needed. So how does an entire industry evolve to meet the present need and stay agile for future changes?

Automated changes and refunds: Foundational for airline retailing

Automated changes and refunds: Foundational for airline retailing

To competitively bake change and refund features into their offer, airlines need to file data for all their products. Learn how.

Build airline dynamic offers using existing infrastructure

Build airline dynamic offers using existing infrastructure

Invest in a well-planned product structure that will delight your customers at the right price point

Practical steps to take on your airline retailing journey

Practical steps to take on your airline retailing journey

Right now, airline leaders can improve success in airline offers and orders by adapting existing systems and planning for a long-term vision.

Innovative and Agile. Can industry standards be both?

Innovative or Agile? How industry standards can be both and what it means for you.

How to make change and refund billing disputes a thing of the past

The most common reason for billing disputes between airlines and travel agencies is when tickets are changed. But does it have to be that way?

Breaking down the building blocks of standards

Breaking down the building blocks of standards

How do 400+ airlines, 10+ GDSs, and hundreds of websites and sales channels produce consistent answers to flight shopping searches? Via ATPCO standards.

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David