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Why is automating airline ticket changes and refunds important?
Why is automating airline ticket changes and refunds important?
By Karin Kron

Automating processes for changing or refunding an airline ticket is a big win for airlines, travel agents, and travelers. Find out why, and how an upcoming change will automate even more transactions.

Ellen Lee

Ellen Lee

Ellen brings more than 20 years of experience in airlines and hospitality to ATPCO.

Ellen started her career at American Airlines and Delta Air Lines in pricing and revenue management. At Orbitz, she helped to found the company’s business plan and eventually served there as Vice President, New Ventures & Business Development.

Ellen co-founded G2 SwitchWorks in 2004 with ATPCO CEO Alex Zoghlin, building a low-cost, feature-rich online travel distribution platform. Since then, Ellen held senior leadership roles at ADARA, Hyatt, and Alterra Mountain Company.

She holds an MBA in Marketing and International Business from the University of Chicago’s Booth School of Business and BS degrees in Economics and Finance from Marquette University.

Articles written by Ellen Lee

Show, don’t tell: How airlines can meet flight shoppers’ needs

Airline flight shoppers want to understand their options through visually compelling offers that allow them to personalize their travel experience.

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Lee
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Ellen