How ATPCO shifted attendance to its annual global conference along with our brand perception, as explained by Director of Marketing, Beth Taylor.
Purchasing airfare based on price alone will soon be obsolete—from the airport, to the onboard experience, to understanding a ticket’s benefits and restrictions, we all want to know what to expect on our journey.
Next Generation Storefront (NGS) is building a new way to shop for flights, and I can’t wait until NGS is widely adopted by the industry so that I can benefit from it as a traveler myself.
The flight shopping experience has long been based on the idea that an airline seat is a commodity, instead of part of the overall travel experience.
It’s no secret that every airline pricing department in the world is looking for top talent.
It’s morning, in the suburbs of Dallas. Camera zooms in on a house. A woman, Maria, is straightening her hair in her room. She is planning her day.
I’d used a bike share once before in the States a couple of years ago, but the industry has come a long way from swiping a credit card to rent a bike from a central bay.
We're used to seeing photos of products and hotel rooms and knowing what amenities are available before we hit that “Buy” button. The airline industry is too smart to be left behind.
1. Meeting the challenges of the relentless speed of the airline industry
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