This blog was written by Amadeus's Ludo Verheggen, Director of Global Air Content Adoption Strategy, Travel Channels, and originally appeared on the Amadeus blog page.
Think of 5th Avenue in New York, Avenue Montaigne in Paris, Rodeo Drive in Beverly Hills, or Chuo-Dori Street in the high-end district of Ginza, in Tokyo. They are all different, yet they are all, in a way, very similar.
Some of the most iconic shops and flagship stores can be found there, and consequently, it’s where some of the best shop windows dazzle in all their glory.
Those well-thought out window designs perfectly meet the objectives of each and every brand. They not only show the products to passersby, they also grab their attention, motivate the purchase, promote loyalty and, last but not least, communicate a consistent brand image.
Luxury stores and boutiques have mastered how to merchandise at the point of sale window. However, other sectors have not been sitting still either. Merchandising is already a strategic component in product commercialization and, in the travel industry, airlines and travel agencies are very aware of this.
Airlines, for example, are increasingly differentiating their products, and competing to offer tailored experiences for every trip, by offering multiple options for every part of the journey. So, from the travel agency’s point of view, new opportunities to address their customers’ needs and enhance their loyalty arise.
To facilitate the product differentiation from airlines to travel sellers around the world, Amadeus recently signed a long-term agreement with ATPCO. The agreement will allow us to integrate an extensive portfolio of airline content, including pictures and information on in-flight services, into our flight shopping solutions. This new content will be deployed in both seller and traveler applications powered by Amadeus, including our flight shopping APIs, which are used by corporate booking tools and online travel agencies.
This is yet another step in our strategy to drive the digital transformation of the travel industry. Coupled with the progress we are making with NDC, these are the stepping stones towards a true travel retailing environment we are putting in place with our customers and industry partners.
Ludo Verheggen is the Director of Global Air Content Adoption Strategy in Amadeus’ Travel Channels division and responsible for defining and maximizing the adoption of the Amadeus Travel Platform. He has worked in Amadeus for 12 years in various management positions and holds a Master of Science degree in Economics.